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WebEngage Announces Startup Program for Indonesia and Southeast Asia

JAKARTA, Indonesia

Early-stage B2C startups in Indonesia and Southeast Asia will now have a level playing field to up their retention game and build a growth stack at zero-cost. WebEngage, the leading full-stack retention operating system, has opened applications for the Southeast Asia cohort of the WebEngage Startup Program (WSP). The ambitious program will be helping early-stage startups improve customer retention and engagement, lay strong data foundations, drive actionable insights, increase repeat orders, and understand customers better. In short, the program will help them increase their chances of aggressive yet sustainable growth.

WebEngage Startup Program Portfolio
WebEngage Startup Program Portfolio

B2C Startups operating in the E-Commerce, D2C, EdTech, and FinTech sectors, that have raised between seed and Series A round of funding can apply for the program. The top 50 selected startups will get free access to WebEngage’s retention operating system for six months, including up to $25,000 platform credits, to help configure an integrated data setup and create automated 1:1 personalized omnichannel journeys over email, SMS, WhatsApp and push notifications. The startups also get access to a dedicated success management team that will help fasten their learning curve while advising on the strategy and tactics of setting up the first campaigns and dashboards.

Commenting on the announcement, Avlesh Singh, Co-founder, and CEO, WebEngage, said, “When a startup is in the speedy execution mode and winning on all fronts, it is very easy to get carried away and give in to the temptation of doing more. Building a long-lasting business depends on retaining consumers. Unfortunately, 90% of firms fail because they run out of money trying to keep attracting consumers while not giving enough thought to keeping their existing ones. Through the WebEngage Startup Program, we aim to help startups to lay the groundwork for long-term retention, in setting the right dashboards and running highly personalized engagement across channels.”

As part of the program, startups also get access to an exclusive founder & mentor community, and guidance from leaders and industry experts with deep, meaningful, and actionable insights at both strategic and tactical levels on ambitious growth journeys.

Last two seasons of WSP saw applications from over 1000 startups across India, Southeast Asia, Middle East and Latin America including now known brands such as FamPay, Mudrex, Dezerv, AdaKerja, ApnaKlub, Innovist, Phool, Air Black, among others. WSP has helped increase the brands’ user engagement, retention and transactions alongside growth in their user base. Fampay witnessed a 2X improvement in the onboarding funnel, 22% increase in transactions made by teens and 40% boost in the number of referral users. Another social impact D2C brand, Phool, saw 23% increase in its revenue. Airblack, an online learning platform for micro-entrepreneurs and creators increased its subscription rate by 13% using WebEngage.

To apply, click here: webengage.com/startup-program/sea

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