How Startups Can Use the Global Press Release 2025 Report to Build Powerful Brands in the AI Era: In the fast-changing world of artificial intelligence (AI), one classic communication tool is making a powerful comeback — the press release. According to the Global State of the Press Release 2025 Report by PR Newswire, this 1906 invention has become a key driver of brand credibility, visibility, and AI-powered discovery.
For startups and entrepreneurs, the findings reveal a major opportunity: press releases are no longer just news tools — they are brand-building engines. When used strategically, they can help young businesses stand out in crowded digital markets, connect with AI-driven search platforms, and position themselves as credible thought leaders.
1. Use Press Releases as Trust Builders
In an era filled with misinformation, startups must build credibility fast. The report highlights that press releases remain one of the most trusted sources of verified information — both for journalists and for AI systems like ChatGPT, Gemini, and Perplexity.
When startups publish structured, factual, and well-optimized press releases, they create “source material” that AI engines recognize and cite. This means your brand’s story, product updates, and milestones could appear in AI summaries, enhancing organic visibility and trust.
Tip: Include quotes from founders, clear statistics, and verified company data. These strengthen your authority in both human and AI-driven ecosystems.
2. Shift from SEO to GEO – Optimize for AI Discovery
The report identifies a massive shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). For startups, this means optimizing content not just for Google — but for AI search models that provide instant answers to users.
To achieve this, your press releases should include:
- Longer headlines (76–100 characters) to give AI more context.
- Clear “Key Takeaways” sections to help AI summarize accurately.
- Multimedia content such as logos, videos, and infographics for multimodal AI visibility.
Action Step: Think of your press release as training data for AI. Write it in a way that both people and machines can easily interpret.
3. Make AI Your Marketing Partner
The report reveals that 63% of APAC startups already use AI to draft and translate press releases, while EMEIA companies employ AI for localization and analytics.
Entrepreneurs can follow suit by using AI tools to:
- Draft and proofread releases with tone consistency.
- Generate multilingual versions for global markets.
- Analyze engagement metrics to refine messaging.
However, the report cautions: AI should assist, not replace human creativity. The founder’s authentic voice and brand personality still make the difference between a generic announcement and a memorable story.
4. Leverage Competitive Intelligence
The study shows 72% of communication professionals track competitors’ press releases. For startups, this presents an easy, low-cost way to gain insights into market trends, investor sentiment, and industry direction.
By monitoring competitors’ announcements, founders can identify timing gaps, emerging opportunities, and keywords that resonate.
Pro Tip: Use these insights to craft your own releases that highlight what makes your brand unique — innovation, sustainability, or community impact.
5. Amplify Your Message Across Multiple Channels
Press releases shouldn’t live in isolation. The report shows that 86% of professionals repurpose releases for social media, email newsletters, and short-form video.
Startups can republish snippets of their releases as:
- LinkedIn thought-leadership posts.
- Instagram or TikTok video explainers.
- Newsletter features for investors or customers.
This multichannel approach helps build consistent visibility across platforms while saving time and cost.
6. Time Your Announcements for Maximum Reach
According to PR Newswire data, the best time to publish a release is Tuesday to Thursday, during morning business hours (U.S. Eastern Time). Startups should avoid publishing exactly on the hour, when competition is highest.
Strategic timing increases media pickup, AI crawling frequency, and reader engagement — all crucial for growing brand recognition.
7. Reinvent the Press Release as a Storytelling Tool
The press release is evolving from a static announcement to a dynamic storytelling format. Founders should use it to:
- Announce funding rounds or partnerships.
- Share thought leadership insights.
- Highlight community or sustainability initiatives.
By positioning every release as a micro-story of innovation and impact, startups can steadily build brand equity and audience loyalty.
The Big Picture: Why Startups Should Act Now
The report concludes that 93% of North American and 91% of EMEIA communicators plan to maintain or increase their press release output in 2026. For startups, this is a wake-up call — those who master AI-optimized PR early will dominate tomorrow’s media space.
As PR Newswire notes,
“With every wave of technological change, people predict the death of the press release. Yet in 2025, it stands stronger than ever — powered by AI, credibility, and creativity.”
Startups that embrace this evolution can transform the humble press release into a brand amplifier, an AI training tool, and a gateway to global recognition.
Key Takeaways for Entrepreneurs
✅ Use press releases to build trust and visibility.
✅ Write for both AI and human readers.
✅ Embrace AI collaboration in drafting and distribution.
✅ Amplify content across social and multimedia channels.
✅ Treat every release as part of your brand storytelling journey.
Conclusion
For startups and entrepreneurs, the Global State of the Press Release 2025 isn’t just an industry study — it’s a blueprint for building modern, AI-powered brands. By blending traditional credibility with digital innovation, today’s founders can turn every announcement into a global opportunity.
The full report is available at PRNewswire.com, offering actionable insights for businesses seeking visibility, engagement, and sustainable growth in the AI-driven communication age.
