Careem and Air Miles drive loyalty partnership in Qatar


Careem, the region’s largest startup app based car booking service, is offering all customers in Qatar the opportunity to collect Air Miles. Customers mounting up the road miles in Careem cars can now earn one Air Mile for every Qatar Riyal spent.

Since the successful partnership launch in the UAE in June 2015, customers have taken the opportunity to collect Air Miles on over 20,000 journeys with Careem.

Daniel Laczo, Careem Regional Director Sales and Partnerships; “We’ve been pleased with the success of our partnership with Air Miles in the UAE. It has given us a competitive advantage over other private hire car companies in the region and also helped us to understand our customers better, enabling us to offer a more personalized service. We look forward to mirroring this success in Qatar.”

Paul Lacey, Managing Director, Air Miles Middle East: “Extending this relationship with Careem into Qatar is testament to the power of the Air Miles brand and the impact of loyalty and data-driven marketing. This partnership also supports our strategy of growing the Air Miles brand in this territory.”

Collecting Air Miles with Careem is easy. All customers need to do is pre-register their Air Miles card number on the Careem website under the profile page. They will automatically earn Air Miles on every journey that they take with Careem.

This latest announcement follows an exciting year at Air Miles which has seen the brand undergo a digital transformation by launching a new app and website and becoming digital first in all its communication.

Careem is the region’s leading startup ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app, on the web and through a call center. Careem is a pioneer in the region’s ‘sharing economy’ – its mission is to make people’s lives simpler and create millions of jobs. Established in July 2012, Careem operates in 48 cities across 11 countries in the broader Middle East, including North Africa, Turkey and Pakistan.

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