Effective & Integrated Marketing Strategy for Bahubali 2

Photo courtesy: Facebook

Shakir Ali

10 Effective #marketingstrategy is the core reason behind the success of #Baahubali2

The role of marketing has remained crucial always in every industry. Nowadays, the movie makers are also using an effective marketing strategy to promote their movies so that they can earn a handsome revenue. Baahubali 2 is a recently released Indian movie which has got an immense response from not only the Indian audience but also from global audience. Though the content, visual effects, start cast were astonishing, but the makers of the movie took some robust and effective marketing strategies which helped them to earn the highest revenues. These exceptionally creative strategies will leave you amazed.

Let’s discuss the unique marketing strategies followed by the Baahubali team.

Point #1: Used paper cups to promote their movie:

Seven days before release, the movie makers distributed paper cups of the film to the colleges, corporate houses, railway stations and airports in all major cities to create the hype among the people and grab their attention. The cost of the paper cups is minimum but their visibility is fathomless.

Point # 2: Bus branding:

The marketing team of the movie preferred to use bus branding over the hoardings as this could successfully fit in a little lower budget. The cost of bus advertising is near about Rs. 7000-10000 per bus which is quite low as compared to the hoarding sites.

Point # 3: Released the movie during the IPL session:

Though most of the movie makers used to avoid the IPL season to release their movies, the makers of the Baahubali thought differently. They used this opportunity meticulously and captured the entire theatre hoardings specially for the single screens for 3 weeks. They used near about 10000 hoardings across the country with an average visibility of 5000 per day. This is a great initiative from the team and one of the reasons for the success of their movie.

Point # 4: Created a game:

The makers designed a game with the help of Moonfrog studio to capture the mind of the young crowd. Usually, youths are more tech savvy than the elder ones and the makers of the Baahubali utilized this opportunity very precisely. They kept engaging the youth with the video game.

Point # 5: Pre-bookings:

They tied up with Bookmyshow, Paytm movies and ticknetnew.com and tempted the audience for pre-booking by giving those discounted coupons and other offers. In this way, they made the audience to go for multiple bookings.

Point # 6: Animation series on Amazon Prime:

This is another astounding step which has been taken by the Baahubali makers. Amazon prime is quite popular and is the latest entrant in this competitive market. They planned an animation series on Amazon prime so that people can talk about the movie all the time.

Point # 7: Associated with the popular brand ads:

They incorporated their movie name in the popular brand ads on TV like Nestle, MacD, Britannia, OPPO, Bajaj almond hair oils etc.

Point # 8: Created a huge buzz on social media:

They utilized all the social media channels very prudently and created their pages on Facebook, Twitter and YouTube. They keep posting on relevant content, pictures and other news related to the movie to entertain and tickle the interest of the audiences. Their Facebook page has received 3.5 million likes, Twitter account got 264K Followers and YouTube has reached 60 million views before the release of the movie.

Point # 9: Planned a TV series:

They planned for TV series on the lines of Maheshmati and on the rise of the queen Shivagami which was aired soon after the release of the movie. They tied up with Star Plus which has a loyal audience base for their TV series.

Point # 10: Published Book


So, it can be concluded that the makers of the Baahubali 2 had planned some intriguing and effective marketing strategies which helped them to get this huge and unmatched success in the industry.

(The opinions expressed in this article are the author’s own and do not reflect the view of the gccstartup.news or TMA Worldwide & images have republished with the author’s permission)

About the Author
Shakir Ali is a Digital Media eComExpert, Speaker,Trainer, Co-Founder Principal Consultant at DiGiTOZE. He is based out of Hyderabad, India and currently pursuing his PhD. His personal website is ShakirAli.in and he can be contacted via email info@shakirali.in

About Baahubali 2: The Conclusion (English: The One with Strong Arms: The Conclusion), also known by the initialism BB2, is a 2017 Indian historical fiction film directed by S. S. Rajamouli. The film was produced by Tollywood studio Arka Media Works. It is the continuation of Baahubali: The Beginning, taking place before and after the events of that film. It was originally made in Telugu and Tamil and dubbed into Hindi, Malayalam, German, French, Japanese and English.The film stars major actors from Tollywood industry with Prabhas, Anushka Shetty, Rana Daggubati and Sathyaraj in lead roles. Initially, both parts were produced on a joint budget of ₹250 crore (₹2.5 billion)but the budget of the second part was later increased.[

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