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Deliveroo launches first editions site in Abu Dhabi

UAE

Editions  Abu Dhabi will support restaurants in serving new and existing customers after the platform’s consistent success across multiple locations in Dubai.

The new site hosts loved UAE brands including  Cali-Poke, Go! Greek, Go! Healthy, The Lighthouse, as well as Simple Burger. Other brands like Nourish, Bowlful and Fuchsia Urban Thai are set to launch in the coming months. 

The expansion marks a major milestone for the company which was amongst the first to launch off-site kitchens in the UAE in 2017 

Abu Dhabi, UAE: Deliveroo UAE has announced the launch of its first Editions site in Abu Dhabi. The new site located in the capital is set to open up a whole new range of neighbourhoods for restaurants to expand their delivery radius. In addition to the variety of restaurants extending their reach through Editions, Deliveroo is transporting some loved Dubai brands to the capital for the very first time. 

Deliveroo Editions is the company’s revolutionary platform for the food and beverage industry that brings a wide range of cuisine options to customers across Dubai and Abu Dhabi. Launched in 2017, Deliveroo Editions was one of the first concepts of its kind to be introduced to the UAE market. Throughout the years, Deliveroo has continued to grow and set trends in the delivery-only kitchen industry. Following the success of the Editions sites in Dubai, the Abu Dhabi expansion marks an important milestone for Deliveroo, which has continued to perfect its Editions model over the last 6 years. 

Equipped with 10 super kitchens, the new Editions site will host a range of restaurant partners as well as an evolving rotation of virtual brands to offer a unique curation of dining choices to residents of the capital. Abu Dhabi foodies now have access to an expansive selection of food and can place orders from some of their favourite brands on Deliveroo. The first Editions site in the capital delivers to a range of areas including Al Reem Island, Al Maryah Island, Al Etihad, Al Hosn, Al Bateen, all the way to Al Mushrif, Al Seef Village, Khalifa Park, Abu Dhabi Hills, and Zayed Sports City to name a few. 

The new Editions site in Abu Dhabi will house a variety of sought-after homegrown brands and international concepts that continue to thrive in the dynamic F&B landscape of the UAE. Restaurant concepts which are now operational at the site include The Lighthouse as well as Cali-Poke and Simple Burger which are venturing into the Abu Dhabi dining scene for the first time. Joining them are virtual concepts Go! Greek and Go! Healthy. Other loved brands set to enter the diverse F&B scene of the capital through Editions include Nourish, Bowlful and Fuchsia Urban Thai which will be going live in the coming months. 

Strategically located in the heart of the capital, the first Editions site in Abu Dhabi is set to reach the growing number of residential and corporate locations within the catchment area. 

Alongside bringing a wider variety of dining choices to customers, the expansion is also designed to benefit restaurants as well as riders. 

Restaurants
By design, the Editions concept is a delivery-focused model which facilitates the expansion of restaurants into a new zone without having to invest in a brick and mortar location. Just as they do in their brick and mortar venues, restaurants use their own expert and highly professional chefs with the help of Deliveroo’s state-of-the-art kitchen infrastructure and rider network to bring the same restaurant quality items to more customers. 

Riders
With the launch of a new Editions site in Abu Dhabi, more work will be created for riders, who will be able to accept orders while staying within a restricted area. By design, the Editions sites are optimized for delivery, increasing efficiency and improving delivery times. A larger number of deliveries leads to a higher income for riders which showcases the opportunity that Deliveroo’s latest launch brings to the UAE economy. All of Deliveroo’s Edition sites are also hubs for agency riders to take a break and refill their water bottles. 

Ziad Zein, Commercial and Growth Director at Deliveroo said, “The launch of our first Editions site in Abu Dhabi marks an exciting milestone for Deliveroo in the UAE, and we are proud to be bringing some of the country’s most-loved brands to more people in the capital. Deliveroo Editions is an innovative platform that has proven to be hugely successful in Dubai since its launch in 2017. We’ve come a long way since then, and feel we are ready to introduce the platform to the capital which is an exciting market on its own.”

The operations team which operates throughout the sites works closely with restaurant partners to ensure all deliveries dispatched from the locations are up to Deliveroo and partner standards. With an entire infrastructure in place dedicated to delivery, they ensure quick dispatch and delivery times with minimal chance for error which overall adds to customer experience and eventually loyalty. 

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