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LVL Wellbeing secures $10m Series A investment

UAE

LVL Wellbeing, a pioneering corporate wellbeing platform startup based in the UAE, has announced the successful closure of its Series A funding round. The funding was led by MG Wellness Holding, a subsidiary of the esteemed Abu Dhabi-based investment holding company, Multiply Group, known for its focus on wellness.

The Series A funding round has positioned LVL Wellbeing for rapid growth and expansion, solidifying its position as a market leader in the corporate wellness sector. The company’s unique and holistic approach to individual, team, and corporate wellbeing practices has garnered significant interest and support from investors.

As part of this milestone, LVL Wellbeing will be incorporating HealthierU, another subsidiary of Multiply Group, into its operations. HealthierU is a cutting-edge marketplace platform connecting individuals with wellness consultants from around the globe, offering virtual 1-on-1 sessions. Its remarkable results include reducing the risks associated with chronic diseases among predisposed individuals.

Gary Blowers, the CEO of LVL Wellbeing, expressed his excitement about the investment, stating, “This capital infusion will allow us to further develop the LVL Wellbeing platform, making it the premier workplace wellbeing solution. In the second half of 2023, we are set to launch our Arabic language version of the app and introduce a range of exciting new features. Additionally, we will focus on creating unique, immersive experiences in corporate spaces, providing our members the opportunity to prioritize their wellbeing whether at home, in the office, or while traveling. Furthermore, the investment will facilitate our expansion into Saudi Arabia as part of our regional growth plans.”

The integration of HealthierU into LVL Wellbeing’s ecosystem is expected to offer the most comprehensive preventative health and wellbeing services to members and clients. This strategic alliance will begin with further growth in the UAE and then extend its focus regionally and globally, serving an even larger client portfolio and member base.

Since the outbreak of COVID-19, LVL Wellbeing has emerged as a leader in addressing workplace wellbeing challenges holistically. The company has established partnerships with major organizations across the region, all of which prioritize employee wellbeing and recognize the tangible return on investment that a healthy workforce brings.

The LVL Wellbeing app boasts a wide range of engagement features, including original on-demand video content and thoughtfully curated live sessions, all designed to support members on their journey to improved wellbeing. Moreover, real-time data accessible to LVL Wellbeing’s corporate clients empowers them to make more informed decisions and understand the return on investment from their wellbeing initiatives.

As employees increasingly return to office settings, LVL Wellbeing has stepped up to deliver its top-notch digital wellbeing studio directly into purpose-built wellbeing spaces in corporate buildings. Their flagship studio at Standard Chartered Tower in Dubai, a new digital studio at ProSeed in Abu Dhabi, and an upcoming announcement of the latest digital studio on Palm Jumeirah in August reflect the company’s commitment to expanding its reach and accessibility.

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