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Oman base AdTech Startup Mubashir Secures Funding from ITHCA


Oman’s innovative adtech startup, Mubashir, has recently announced undisclosed funding from the esteemed Omani investment group, ITHCA. This strategic investment is set to propel Mubashir’s digital out-of-home advertising network into new markets, marking a significant milestone in its expansion journey.

With this infusion of capital, Mubashir aims to not only broaden its geographical reach but also advance its technological capabilities. The startup is dedicated to providing clients with cutting-edge solutions across Oman and beyond, leveraging the power of digital advertising to drive impactful campaigns.

Ameer Al-Alawi, Group Director of Investments at ITHCA Group, emphasized the evolving landscape of advertising technology, stressing the importance of integrating AI, automation, and data analytics to meet consumer demands effectively. Mubashir’s innovative approach aligns perfectly with these industry trends, offering advertisers tailored campaigns and measurable outcomes through smart data analysis.

Mubashir’s digital out-of-home network currently reaches millions of individuals across Oman, offering diverse advertising formats fueled by data-driven insights. Beyond traditional advertising, Mubashir focuses on infotainment communication, engaging various consumer segments with compelling content and experiences.

Commenting on the investment, Ameer Al-Alawi expressed enthusiasm about supporting Mubashir’s innovative journey and technological advancements. Raif Al-Harthy, Chief Growth Officer of Mubashir, echoed this sentiment, highlighting the partnership with ITHCA as a testament to Mubashir’s vision and potential for global impact.

In summary, Mubashir’s collaboration with ITHCA underscores its commitment to revolutionizing the advertising landscape with cutting-edge technology and strategic expansion plans. As the digital advertising industry continues to evolve, Mubashir remains at the forefront, driving innovation and delivering exceptional value to its clients.

ITHCA Group, once Oman Information and Communication Technologies Group, was established in 2019 to lead investments in 4th industrial revolution technologies and critical infrastructure. Since then, it has integrated key entities like Oman Broadband, Oman Technology Fund, Oman Towers, and Space Communications Technology. At its core, ITHCA Group focuses on enhancing Oman’s IT infrastructure, broadening networks, and advancing digital capabilities.

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